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The Effectiveness of Word of Mouth in Real Estate Investing

It’s no secret that powerful real estate deals can be made by word of mouth because it’s quite easy to tell everyone around you what you do and let them know about the types of property you may be looking for. While many people may think that word of mouth is an outdated form of marketing, the truth is that it still carries a lot of weight. Below are some ways in which word of mouth can help you land your next killer deal.

The Humble Business Card

Over the past few years, the various forms of digital marketing that have become available have resulted in several people forgetting about one of the oldest and most powerful advertising tools, namely, the business card. 

When designing your business card, ensure that it can be differentiated from others that may be doing the rounds. Start by getting right to the point with regards to what you do – put something along the lines of, “Cash offers for your unwanted property,” “I buy homes” or anything else similar. This makes it easier for anyone who picks up your card to see what you’re looking for and what you do virtually immediately. 

Although you may not always have the opportunity to hand business cards out face to face, several business establishments may still have community notice boards where they can be placed for free or a very small fee.

Social Media Posts

Many real estate investors are too afraid to post much on social media because they are concerned about spamming friends and family. However, not all posts need to be about direct marketing.

For instance, if you already have an investment property that needs to be sold, simply create a post about something specific that you may like about it. It could be something as simple as a photo of its newly renovated bathroom or kitchen and mention that you’re so pleased with the end results on your renovation project that you’re looking forward to the next one – as soon as you can find the right home to purchase. 

If you’re looking for your first investment property, mention something along the lines of how challenging it’s providing to be to do so – chances are that one of your contacts will provide you with information about where to search.

Don’t Stop Networking

Networking is one of the best tools to use when you’re looking for resources, vendors, properties or even a mentor and can be done by means of local and/or virtual meet-ups. Don’t be afraid to message other real estate investors in your area and ask if they’d be keen to meet with you either physically or online. 

Regardless of whether you’re just starting out as a real estate investor or you have already flipped several properties for a healthy profit, the advice above will still be beneficial to your new career. If you would like to learn more about real estate investing or obtaining the required fund to get started, contact us today.

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